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NOW THAT GINSENG IS IN VOGUE – KGC x BESFREN Collaboration

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November 14, 2017
Today, supplemental health and beauty commodities are widely recognized and thriving across various demographics. Not only the people of age, but even the youthful lifestyle bloggers and beauty bloggers are starting to invest time and money into detox pills, juicing, fruit bowls, green juices, and etc. You can indicate from this trend that the public is interested and concerned about wellbeing. However, its associations with beauty towards the younger generation is a new progression. Establishing good health from within your body, is not technically a new ideology, but this attitude definitely has modernized amongst the beauty community. Especially throughout the western market, this association has led to enthusiasm of Korean traditional goods that are gaining support and admiration, much like K-beauty.  
 

KGC X BESFREN

 

One of the most highly appreciated Korean traditional goods is Korean ginseng root. With a long history throughout East Asia, it has always symbolized health, energy, and wealth. Consumers’ demand has not declined. These people acknowledge ginseng for its natural remedies to strengthen immune system, to prevent hair loss, to provide moisture and elasticity for healthy skin, to ease menstrual pain, to maintain hormonal balance, to help weight loss, to fight infections, to support mental health, to counter fatigue, and to increase physical vitality. Countless studies continue to demonstrate these benefits and discover further correlations with wellbeing.  
 

KGC X BESFREN

  
For over a century, Korea Ginseng Corp (KGC) retained reputation of providing countless benefits with their 6 years old Korean Red Ginseng products with the highest quality. KGC has transformed this plant into many forms and textures to accommodate preferences of consumption. The newest launches for 2017 in the states were for Women’s Balance and Everytime. KGC has collaborated with Besfren franchises to host the launch party with their favorite beauty, lifestyle, and food bloggers. Investors, journalists, and media also accompanied this event. On December 14, 2017, you might have come across many walking bystanders taking a moment to glimpse into the crowded private party across Empire State Building, as Besfren Café on 5 th Ave announced the closing for the night.   
  

KGC X BESFREN

  
Hosting parties and invited guests chatted away while illuminating lights and elegant red and rose themed displays pleased the eyes of many. And, our hands and cameras were reaching for another glass of Women’s Balance prosecco cocktails and ginseng truffle risotto bites. Many had fun taking photos on the red carpet and step and repeat, and recorded videos of themselves trying the bitter Everytime extract for the first time. As these people followed the red carpet, they were led to the Besfren Beauty store with ginseng beauty products such as Donginbi Red Ginseng Pure Moisturizing Mists, Llang Red Ginseng Pure Healing Shampoo, Bombee Ginseng Honey Oil Masks, Skinfood's 'Beauty in a Food' Ginseng masks, and many more like COSRX, Leaders, Etude House, and etc. Topically applying these antioxidant rich ginseng supplemental products for your daily skincare routine assures deeper penetration and effect on your skin, right away! Ginseng inhibits melanin productions to prevent hyperpigmentation and its anti-inflammatory properties reduces skin irritations and assist regenerations.   
  

KGC X BESFREN

  

Ginseng for your health, and more ginseng for your skin. All parties alike, see promising results and predict bright future for KGC’s ginseng and their collaboration with Besfren franchises of beauty, health, and café to help clients achieve higher quality of life and health.

  
  

KGC X BESFREN

  

Trying Korean Red Ginseng at the KGC X Besfren Event in NYC's K-Town! - Video by Dramafever

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Randy B
Randy B
Director of Curation & Marketing